Orphaned Coyote Pup

Wednesday, February 25, 2009

File this one under consumer relations ...

Take a look at this for a dynamite technique for sending your customers down the street: http://www.gadling.com/2009/02/24/united-crew-its-time-to-serve-drinks-to-the-idiots-in-coach/ It brings to mind the old adage, phrased in the vernacular of East Baltimore, "If you can't say something nice, don't say nothing at all." Or, in other words, make sure your public address system is turned off before you start mouthing off things you may regret.

Monday, February 16, 2009

Another good, simple, quick assist to help strengthen customers' allegiance:

This incident occurred a few weeks ago in, of all places, a Super Walmart. I had, and still have, a new kitten and was in need of an extra bowl or two to keep him in water and food while he acclimated to our place and the new routines. So while shopping for my weekly routine items, I took a look at the pet section of the Super Walmart, but what I wanted wasn't there. The store had just undergone a complete remake of its product layout and I thought maybe the item I desired had gotten left behind or just wasn't carried any more.

Just in case, though, I asked a young man stocking nearby. He asked for a description -- a plastic, two-dished container that the last time I had bought had cost maybe two or three bucks -- and said he would be back after checking "in the back." While he was gone I looked around, found a few items I could use. It wasn't more than a few minutes and the employee arrived carrying an entire box of the things, enough for a couple of animal rescue outfits, asked me how many and what colors I wanted, waved his magic Star Trek automatic price-scanning sidearm and gave me a current reading on this week's price. I was impressed. And pleased. So was Binford.